Are emails really an effective means of attracting new customers?
While most emails get deleted before they’re ever read, a well-crafted email is still one of the most effective ways of generating high-quality leads. But the use email is often abused. Trying to “sell” a new prospect by email is the kiss of death. But a series of emails, delivered by autoresponder over a period of time, will you build a relationship and establish confidence and trust with your reader.

What is an autoresponder?
An autoresponder is a specialized software program that automates the process of sending an email message to each of your customers or prospects, giving the impression that your message was personally sent. It enables you to send a series of emails over a pre-designated time schedule, so that you can continue to develop the relationship as well as introduce new products and services.

Do I really need a copywriter to write my emails?
If you’re sending an email to your best friend, the answer in “no”. On the other hand, if you’re looking to drive prospective customers to you site, you definitely need a professional copywriter. Emails seem deceptively simple to write. That’s because anybody with access to a computer can write one. But writing a series of effective marketing emails is a highly specialized craft.

Do people really read long online sales letters?
Absolutely. Provided, of course, that you’ve done a good job of attracting the right type of prospect, one who is hungry for the type of product or service that you have to offer. Once a motivated prospect is at your site, the sales letter must close. If it doesn’t, all of your marketing efforts up to that point have been in vain. Your letter must grab the prospect’s attention, create a sense of urgency, melt away resistance, and present a compelling value that touches his core buying motivations. If it accomplishes this, your sales letter will get read no matter how long it is. Most importantly, it will close the sale.